A leading venture capitalist (VC) in Silicon Valley commented that “Evergent is a diamond in the rough”. Evergent today manages over 560M+ user accounts in over 180+ countries on behalf of our customers. Globally Evergent is working with 5 of the top 10 carriers (AT&T, Etisalat, SingTel, Telkomsel, and AirTel) and 4 of the top 10 media companies (HBO, FOX, SONY and BBC). We are not surprised by the VC comment. We have done this with an amazing global team of 300+professionals. Evergent is recognized as the global leader for Customer Lifecycle Management for launching new revenue streams without disturbing the inflexible legacy systems. The need for digital transformation in this subscription economy and our ability to launch services in weeks are what sets Evergent apart.

This role will be based in Hyderabad, India.

Responsible to advance the new & existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.

Evergent hosted conferences, digital and targeted customer events. This person will be an individual contributor and work closely with Evergent’s cross functional teams including sales. The individual will align and delivers overall MQLS and relevant opportunities to build strong business growth. The person will need to have experience in both strategic, tactical, and integrated marketing as many of our campaigns are integral to furthering business strategy.

Key Responsibilities

·       Develop and execute tailored account-based marketing campaigns to drive engagement and increase sales pipeline in Global markets including Americas and EMEA

·       Learn the target market’s pain points and dive deep into their niche.

·       Possess a strong account research skills

·       Set up meetings for outside sales with qualified prospects.

·       Measure and report on the success of campaigns & optimize approach based on real-time analytics and data.

·       Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.

·       Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.

·       Enhance the buyer journey as it relates to content development and inbound marketing efforts.

·       Collaborate with sales teams to identify key prospects and define and implement strategic plans to reach these accounts.

·       Use advanced data analytics to segment key accounts and develop personalized marketing strategies.

·       Track, measure, and report campaign performance and assess against goals (ROI and KPIs).

·       Liaise with internal stakeholders, external partners, and vendors to execute marketing campaigns.

·       Stay abreast with ABM trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, digital marketing.

·       Proven experience with CRM, marketing automation tools as, and ABM platforms including 6sense.

·       Proficiency in managing complex projects and multi-tasking.

·       Exceptional communication and presentation skills.

Requirements

·       Solid experience working with account-based marketing programs and large account selling teams.

·       Good grasp on project management and account researching skills.

·       Solid background in creating and implementing marketing campaigns.

·       Experience in creating, launching campaigns, and reporting its results.

·       Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.

·       Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

·       Good grasp on tools as HubSpot, 6sense and Salesforce, etc.

Performance Indicators

• Average time to close for accounts within the ABM strategy in comparison to firmographic lookalike accounts.
• Average deal size of closed won deals within the ABM strategy
• Account penetration: number of touchpoints to close
• Increased number of opportunities per company within the ABM strategy
• Percentage of MQL’s that flip to SAL’s

Skills

·       Account-based Marketing

·       Content Development

·       Lead Generation

·       Marketing Campaigns

Education Requirements:

MBA degree and majors in marketing preferred.