Director of Product & Content Marketing
Director of Product & Content Marketing
Evergent Technologies
Location: Remote (U.S. preferred) or Hyderabad, India
Department: Marketing
Reports to: Chief Business Officer
Employment Type: Full-time
About Evergent
Evergent is a profitable, 600-person subscription monetization platform serving media, entertainment, sports, and telecommunications companies worldwide. We have onboarded over 1B+ subscribers across 180+ countries, partnering with major brands like NBA, DAZN, Sony Pictures, DirecTV, BritBox, and the MBC Group.
With double-digit millions in revenue and double-digit EBITDA, we've built a technically sophisticated platform that enterprise clients trust. Now we're ready to make the leap from being a well-kept secret to becoming the recognized category leader in subscription monetization—what we call the "Prediction Economy."
The Inflection Point
Here's our challenge: We have the technical capabilities, the enterprise clients, and the business fundamentals. But when prospects research subscription billing platforms, they don't automatically think of Evergent as the category-defining leader.
Our historical marketing has been tactically solid—we execute events well, we produce content, we show up at conferences. But we've been strategically invisible. We get meetings with mildly curious prospects, but few enter conversations already believing we're the clear choice for transforming subscription monetization.
This role exists to change that.
The Opportunity
We're looking for someone to build and lead the product marketing and content marketing functions that will transform how Evergent is perceived in the market. You won't be optimizing an existing well-oiled machine—you'll be the architect who builds the strategic narrative and thought leadership engine from scratch.
Your mission: Create "Really Aware Accounts"—target prospects who already know who Evergent is, understand our strategic value proposition, and see us as a thought leader before our sales team ever makes contact. You'll do this by developing category-defining positioning around the "Prediction Economy" concept, commissioning primary research, building thought leadership programs, and creating content that actually influences enterprise buying decisions.
This is a rare opportunity to define how a profitable, scaling B2B company positions itself for its next phase of growth. You'll have the resources, the executive support, and the mandate to build something meaningful.
What You'll Own
Product Marketing Strategy & Execution (40%)
Develop Category-Defining Positioning
Own and evolve the "Prediction Economy" narrative that positions Evergent as more than "another billing vendor"
Translate complex technical capabilities (AI-powered churn prediction, autonomous payment optimization, real-time monetization intelligence) into compelling executive-level value propositions
Develop vertical-specific messaging for Premium Streaming, Sports, PayTV, and Telecommunications markets
Create positioning frameworks that differentiate us from both legacy enterprise players (Amdocs, CSG) and modern SaaS competitors (Zuora, Chargebee, Recurly)
Lead Product Launches & Go-to-Market
Establish quarterly product launch process and cadence
Create launch playbooks: positioning, messaging, sales enablement, customer communications
Coordinate cross-functional launch execution with product, sales, customer success
Measure launch success through adoption metrics, pipeline generation, and win rate impact
Build Sales Enablement That Gets Used
Develop sales materials that sales actually uses: battlecards, competitive positioning, objection handling guides, ROI calculators, demo scripts
Create vertical-specific pitch decks and talk tracks for different buyer personas
Conduct win/loss analysis to continuously improve positioning and enablement
Train sales team on new positioning, messaging, and competitive intelligence
Target: 85%+ sales utilization rate and measurable improvement in win rates
Own Competitive Intelligence
Monitor competitive landscape across enterprise and SaaS players
Maintain competitive battlecards and positioning frameworks
Brief sales and executives on competitive threats and opportunities
Inform product roadmap with competitive gaps and opportunities
Content Marketing & Thought Leadership (35%)
Launch "Prediction Economy" Research Campaign
Commission and publish primary research: survey 500+ M&E executives on subscription monetization trends
Develop research-driven narrative that positions Evergent as category thought leader
Create comprehensive content hub around research findings
Target: 50+ media mentions, 3+ tier-1 speaking opportunities, 140+ "Really Aware Accounts"
Build Strategic Content Engine
Develop annual content strategy aligned with sales priorities and buyer journey
Produce (or oversee production of) high-impact assets: 2 major research reports, 8 customer case studies, 16+ executive perspective pieces, 12+ sales one-pagers
Create "Ready-to-Distribute" content approach—every piece comes with full distribution plan
Ensure content quality meets high bar for executive audiences (VP/C-level decision makers)
Lead Team Producing Ongoing Content
Manage Content Marketing Manager producing monthly content deliverables
Oversee Digital Marketing Manager on content distribution and amplification
Coordinate with Graphics Designer and Web Developer on content production
Set quality standards, provide feedback, develop team capabilities
Analyst Relations & PR Strategy (15%)
Build Analyst Relations Program
Own relationships with Gartner, Forrester, IDC and other relevant analyst firms
Conduct quarterly analyst briefings on product innovation and market positioning
Influence analyst report positioning (currently in Gartner Magic Quadrant)
Leverage analyst relationships for credibility in sales cycles and content marketing
Target: Maintain or improve MQ positioning, complete 8+ briefings annually, positive mentions in 3+ reports
Direct PR Agency Relationship
Manage PlatformComms (our PR agency) to execute on strategic priorities
Guide development of 2 vision papers, 2 sales enablement pieces, 8 bylines annually
Secure media coverage in tier-1 industry publications
Coordinate award submissions and press release strategy
Leverage PR for thought leadership amplification
Drive Speaking & Industry Presence
Identify and secure speaking opportunities at tier-1 industry events (NAB, IBC, StreamTV, SportsPro)
Prepare executives for keynotes, panels, media interviews
Build Evergent's reputation as go-to voice on subscription monetization trends
Team Leadership & Cross-Functional Collaboration (10%)
Build & Develop High-Performing Team
Directly manage: Content Marketing Manager, and coordinate with Digital Marketing Manager, Web Developer, Graphics Designer
Set team goals, provide coaching and development, manage performance
Recruit additional team members as function scales
Create culture of quality, strategic thinking, and business impact
Drive Cross-Functional Alignment
Partner closely with sales leadership to ensure marketing enables pipeline generation
Collaborate with product team on roadmap communication and launch execution
Work with customer success on customer marketing and reference program
Build strong relationship with partnerships team on co-marketing initiatives
Success Metrics: How We'll Measure Your Impact
Primary Outcome Metric: "Really Aware Accounts"
Target accounts where we've achieved meaningful VP/C-level engagement, content consumption, and strategic positioning recognition—prospects who see us as category leader before sales calls.
2026 Target: 140+ Really Aware Accounts (40 Enterprise, 50 Telco/PayTV, 50 Streaming/Sports)
Supporting Metrics
Pipeline Contribution
Q1: $2M | Q2: $4M | Q3: $6M | Q4: $10M+ cumulative pipeline influenced by marketing
Attribution via campaign influence, content touchpoints, analyst briefings, events
Thought Leadership Execution
Primary research (500+ respondent survey) completed and published by Q2 2026
50+ media mentions achieved by year-end
Speaking slots at 3+ tier-1 industry events
40%+ increase in organic traffic to thought leadership content
Sales Enablement Effectiveness
85%+ of sales reps actively using enablement materials
10%+ improvement in win rate year-over-year
Sales feedback score of 4.0+ out of 5 on enablement quality
15%+ decrease in average sales cycle length
Analyst Relations Impact
Maintain or improve Gartner Magic Quadrant positioning
Complete 8+ analyst briefings (Gartner, IDC, Forrester)
Positive mentions in 3+ analyst reports
Analyst feedback score of 4.0+ on briefing quality
Content Production & Quality
2 major research reports/whitepapers per year
8 case studies/success stories
16+ executive perspective pieces/blogs
12+ sales enablement one-pagers
Content engagement rate >4% (industry benchmark: 2-3%)
Team Performance
Team retention: 100% (zero regretted attrition)
Team engagement score: 4.5+ out of 5
All team members achieve performance goals
2+ team members promoted or expanded responsibilities
What You'll Need to Succeed
Must-Have Experience
Product Marketing & Thought Leadership
8-12 years B2B marketing experience with at least 5 years in product marketing or content marketing leadership
Proven track record developing category positioning or thought leadership programs that generated measurable pipeline (not just awareness)
Experience marketing to VP/C-level buyers in enterprise sales cycles (6-12 months)
Portfolio demonstrating ability to translate complex technical products into compelling business narratives
Enterprise SaaS Background
Deep understanding of enterprise software marketing (not transactional or mid-market)
Experience with companies selling platforms or infrastructure (not point solutions)
Familiarity with complex, multi-stakeholder buying processes
Preferably from companies like: Salesforce, HubSpot, Stripe, Zuora, Adobe, Atlassian, or similar enterprise SaaS leaders
Analyst Relations
Direct experience managing relationships with Gartner, Forrester, IDC or similar firms
Track record of influencing analyst perception and report positioning
Understanding of how to leverage analyst relationships beyond just briefings
Team Leadership
Experience building and leading marketing teams (3-7 people minimum)
Track record of developing high-performing individual contributors
Ability to recruit A-players and build team that complements your skills
Core Competencies
Strategic Narrative Development
Can develop category-defining positioning frameworks, not just messaging documents
Thinks in terms of "what story does the market need to hear" vs. "what features do we have"
Comfortable with ambiguity and building strategic vision from scratch
Exceptional Communication Skills
Outstanding writing ability—clear, compelling, jargon-free (Ann Hadley inspired)
Can present complex positioning to executives, sales teams, and external audiences
Comfortable as public face of company at industry events and with analysts
Data-Driven Mindset
Comfortable with marketing attribution, pipeline metrics, ROI analysis
Makes decisions based on data, not just intuition
Can articulate marketing's business impact in quantitative terms
Execution Excellence
Not just a strategist—can roll up sleeves and produce content yourself when needed
Strong project management: manages multiple concurrent initiatives without dropping balls
Bias for action balanced with strategic patience for long-term brand building
Cross-Functional Influence
Builds productive relationships with sales, product, customer success without formal authority
Seen as strategic partner, not order-taker or "marketing support"
Navigates complex stakeholder landscapes effectively
Preferred (Not Required)
Experience in media, entertainment, sports, or telecommunications industries
Knowledge of subscription business models, billing, or SaaS monetization
Background in companies that successfully established category leadership through marketing
Experience with account-based marketing (ABM) strategies for enterprise
Experience in media, entertainment, sports, or telecommunications industries
Knowledge of subscription business models, billing, or SaaS monetization
Background in companies that successfully established category leadership through marketing
Experience with account-based marketing (ABM) strategies for enterprise
Personal Attributes That Predict Success
Entrepreneurial Orientation
Excited by building from scratch vs. optimizing existing operations
Comfortable with imperfect information and ambiguity
Resourceful—finds ways to achieve results despite resource constraints
Quality Obsession
High standards for content quality, strategic rigor, execution excellence
Low tolerance for mediocrity in marketing outputs
Takes personal pride in work and feels ownership for business outcomes
Strategic Patience
Understands enterprise marketing is a marathon, not a sprint
Can balance long-term brand building with short-term pipeline demands
Maintains conviction in strategy despite quarters of lead time
Intellectual Curiosity
Genuinely interested in understanding customer problems and market dynamics
Asks "why" questions and digs deep on strategic assumptions
Continuous learner who stays current with marketing and industry trends
Why This Role Is Unique
The Opportunity
Blank Canvas Strategically We have tactical marketing execution but no unified strategic narrative. You'll define the category positioning and thought leadership strategy from the ground up. This is a rare chance to shape how a profitable, scaling company positions itself.
Resources to Execute We're profitable (29% EBITDA) with budget to invest. This isn't a resource-constrained startup role where you're constantly fighting for funding. You'll have what you need to do excellent work.
Executive Access & Support You'll work directly with our CEO/Founder (a compelling spokesperson once positioned correctly) and our Chief Business Officer. You'll have regular access to C-level decision makers and influence on company strategy.
Measurable Impact B2B marketing at enterprise scale with clear pipeline attribution. You'll see your positioning frameworks influence real deals, your content move prospects through the buyer journey, your thought leadership create sales conversations.
Career Growth Potential Clear path to VP Marketing or CMO as company scales from $55M to $100M+ revenue. You'll build the function that becomes the marketing organization as we grow.
The Challenge
Building vs. Optimizing You're not inheriting a well-oiled machine. You're building the strategic marketing function while tactical operations are running. This requires comfort with ambiguity and "building the plane while flying it."
Long Sales Cycles Require Patience Enterprise deals take 6-12 months. You need patience to build long-term brand equity while still delivering near-term pipeline contribution. Quick wins exist, but the big strategic payoff takes time.
Influence Without Control Sales doesn't report to you. Product doesn't report to you. Success requires influence, collaboration, and being seen as a strategic peer. You must earn credibility through results.
Founder-Led Culture Our CEO/Founder has strong opinions and deep industry expertise. You need to be confident enough to push back when needed while recognizing when to align and execute. This is collaborative, not command-and-control.
Compensation & Benefits
Base Salary: $150,000 - $180,000 USD (or equivalent based on location)
Variable Compensation: Up to 20% performance bonus based on achievement of measurable accountabilities
Equity: Stock options grant consistent with director-level position
Benefits: Comprehensive health insurance, generous PTO, professional development budget, conference attendance
Work Arrangement:
Remote-first for U.S.-based candidates
Hybrid flexibility for Hyderabad-based candidates
Travel requirement: ~25% for industry events, customer meetings, team collaboration
What Success Looks Like in 12 Months
When prospects in our target accounts research subscription billing solutions:
They've encountered Evergent's "Prediction Economy" research report
They recognize our CEO as a thought leader from conference speaking or media coverage
They see us positioned in Gartner/Forrester reports as a credible enterprise platform
They've consumed our content about industry challenges and transformation
When our sales team calls these accounts:
First call starts with "I've been meaning to reach out to you" instead of "Tell me about your company"
Prospects ask informed questions because they already understand our positioning
Sales spends less time educating and more time qualifying fit
Average deal velocity improves because buyers already see strategic value
When you look at your team:
Content quality is exceptional and sales actively requests more
Team members are developing their skills and taking on more responsibility
Cross-functional partners (sales, product) view marketing as strategic contributor
You've established processes and standards that will scale as team grows
How to Apply
Send your application to [hiring email] with the subject line "Director of Product & Content Marketing - [Your Name]"
Include:
Your resume highlighting relevant experience in product marketing, content marketing, and thought leadership
3-5 work samples demonstrating:
Category positioning or strategic narrative you developed
Thought leadership content (research report, whitepaper, executive perspective)
Sales enablement materials that got used and made impact
Examples of content written for executive audiences
Cover letter (500-750 words) addressing:
Strategic thinking: Tell us about a time you developed category-defining positioning or a thought leadership program. What made it successful (or not)? What would you do differently?
Enterprise marketing: How do you approach marketing to VP/C-level buyers in long sales cycles? What's different about enterprise marketing vs. mid-market or transactional sales?
Building vs. optimizing: What excites you more—joining a company with established marketing processes to optimize, or building a strategic function from scratch? Why?
Evergent fit: When you hear "Prediction Economy" as a strategic narrative for a subscription billing platform, what's your initial reaction? How would you pressure-test whether that's the right framing?
What Happens Next:
Application Review (1 week)
We'll review your materials and respond to everyone who applies
First Interview (45-60 minutes)
Virtual conversation with Chief Business Officer
Discussion of your experience, approach to product marketing and thought leadership
Deep dive on examples from your portfolio
Strategic Assignment (1 week to complete)
We'll provide a realistic scenario: develop a positioning framework or content brief
Demonstrates how you think strategically and communicate ideas
Typically 2-4 hours of work
Second Interview (60-90 minutes)
Present your strategic assignment
Discussion with CBO + CEO about vision, culture fit, strategic alignment
Opportunity to meet potential team members
Reference Checks
Conversations with former managers, peers, and direct reports
Focus on strategic capabilities, leadership style, business impact
Final Interview (30-45 minutes)
Discussion of role expectations, compensation, logistics
Opportunity for any remaining questions from both sides
Offer (typically within 3 weeks of starting process)
Questions Before Applying?
We know this is a significant career decision. If you have questions about the role, company, or opportunity before applying, we're happy to have a brief exploratory conversation.
Email [contact email] with "Quick Question - Director Role" in the subject line and we'll set up a 15-minute call.
Equal Opportunity Employer
Evergent is committed to creating an inclusive environment for all employees. We celebrate diversity and make employment decisions based on qualifications, merit, and business needs. We encourage applications from candidates of all backgrounds, experiences, and perspectives.
A Note from the Hiring Manager
I'm looking for someone who can help Evergent make the leap from tactically solid to strategically visible. We have the technical capabilities, the customers, and the business fundamentals. What we need is the strategic marketing leader who can articulate our category-defining vision to the market.
This role is perfect for someone who's tired of optimizing existing playbooks and wants to build something meaningful from scratch. You'll have the resources, the mandate, and the executive support to create a thought leadership engine that actually drives business results.
If you're the kind of marketer who thinks in terms of category creation rather than just lead generation, who gets excited about developing strategic narratives rather than just running campaigns, and who measures success by business impact rather than marketing activity—I want to talk to you.
— Sahil, Chief Business Officer
Ready to help us define the Prediction Economy? We're excited to meet strategic marketing leaders who can transform how the market sees subscription monetization and position Evergent as the category-defining platform.